Founder · Builder · Since 2013
I'm James Allsopp.
I build internet businesses.
I've been building websites since my teens. Founder of iNet Ventures (est. 2013) and AskZyro. Still building, experimenting and sharing what I've learned along the way.
Currently building: AskZyro — free AI help for everyone
Why I Build
I never wanted one big company. I wanted lots of interesting ones.
In 2013 I started iNet Ventures with no funding, no network and no plan B — just the conviction that if I could get websites ranked, businesses would pay for it. They did. Thirteen years later that agency has delivered 25,000+ editorial links for agencies around the world.
But I never stopped building. A gaming site became GamerBolt. A curiosity about how teams work became Agile. My frustration with AI tool sprawl became AskZyro. Some make money, some make me happy — the good ones do both.
The Portfolio
What I'm building
Flagship · SEO & Digital PRiNet Ventures
inetventures.comWhite-label SEO & digital PR agency
The business that built everything else. Started in 2013 with cold emails and stubbornness — 25,000+ editorial links later, agencies worldwide trust us to deliver their campaigns.
AIAskZyro
askzyro.comDiscover the right AI tool.
My AI tools discovery platform — a growing library of AI tools, our own utilities and a smart AI chat. Helping people find the right tool for the job.
Gaming MediaGamerBolt
gamerbolt.comThe home of gaming
Where my love of gaming became a media business. News, reviews and guides read by thousands of players every month — proof that passion niches can pay.
Work & CultureAgile
agile.org.ukAgile & workplace culture since 2009
A publication about how teams actually work — agile, remote and culture. Running since 2009, which in internet years makes it practically an institution.
The Journal
Thoughts, lessons and guides
What 13 years of SEO taught me, why I build several focused sites instead of one company, and where AI actually helps.
The Small Business Tax Problem Nobody Seems to Be Talking About
Running a limited company comes with responsibilities, but one National Insurance rule raises questions about how Britain treats its smallest businesses.
The End of WordPress? Why AI Could Change How We Build Websites
Why AI Is Changing How We Build Websites
Which door?
Know what you need?
The ventures do the selling. This site just points you in the right direction.
For agencies & brands
Digital PR & SEO
Links, campaigns, outreach — for agencies and brands.
inetventures.comFor everyone
Free AI Help
Free AI chat, tools, answers & resources — for whatever you're figuring out.
askzyro.comFor everything else
Press, partnership or not sure
Send me a message — I read everything.
jamesallsopp.com/contactFeatured In
Quoted, featured and interviewed
Expert commentary on SEO, AI and digital marketing across publications and podcasts.
“AI predictive models are highly reliable at identifying hidden patterns, automating data processing, and reacting quickly. Organizations integrating AI scenario modeling report 30% to 40% faster disruption response times.”
“Optimization isn't just about driving clicks or adding keywords anymore. It's about answer-focused writing, unique data, and clear entity authority.”
“AI should not replace, but should guide human thinking. The most successful domains are the ones that incorporate the AI suggestions with the brand's vision.”
Newsletter
What's actually working in SEO, AI and small internet businesses.
One honest email when there's something worth sharing — real numbers, real failures, no recycled advice. No spam, unsubscribe anytime.
Questions, answered
Frequently asked questions about James Allsopp
Who is James Allsopp?
I'm a British entrepreneur and the founder of iNet Ventures, established in 2013. I build and operate online businesses, websites and digital products across SEO, artificial intelligence and online publishing.
What businesses does James Allsopp own?
My portfolio includes iNet Ventures, AI tools discovery platform AskZyro, gaming publication GamerBolt, workplace publication Agile.org.uk and PS2Home. Over the years I've created hundreds of sites, brands and digital projects.
When did James Allsopp start his business?
I founded iNet Ventures in 2013, but my interest in websites started much earlier. My first site, PS2Home, launched in 2000. I've been creating and experimenting with websites for more than 25 years.
What is James Allsopp known for?
My professional background is in search engine optimisation, blogger outreach, link building and digital PR. Through iNet Ventures, I've helped deliver more than 25,000 editorial link placements, while expanding into AI products and digital media.
How can I contact James Allsopp?
You can contact me for business enquiries, partnerships, media requests and other professional opportunities through this site's contact page.
Get in touch